Since joining Victorian Plumbing in 2024, I’ve contributed to a wide range of projects. This ranges from creating striking out-of-home visuals to website UI design. Everything I’ve created has consistently followed the brand guidelines to deliver a cohesive, on-brand message.
I designed a range of sponsorship assets to announce Victorian Plumbing as the proud sponsor of the 2025 UK Snooker Championship. The concept included a blend of popular products and cues to ensure the visuals were contextually relevant while staying on-brand. They were just conceptual and never officially used.
I created a range of app reviews for the Victorian Plumbing app for both the Apple Store and the Google Play Store. I focused on communicating the key benefits of installing the app, including exclusive deals and project management functions. The objective was to drive app downloads from both existing and new trade customers.
I created high-impact homepage banners to support the launch of several TV ad campaigns. The challenge was to translate the advert into clear, effective assets for use across multiple touchpoints, including email and social. These examples show the versions used for the desktop homepage.
I designed a range of YouTube thumbnails alongside a short animated intro to be featured in all of our ‘How to’ videos. I wanted the thumbnails to be bold and instantly recognisable while remaining on-brand. I focused on using high contrast imagery to stand out. You can see the full range of thumbnails on the channel.
I designed these assets for VP’s tile collaboration with Interior Design Masters finalist Matt Smith-Wood. Matt curated five collections, with his key pieces carefully selected to bring ‘balance, contrast and a tactile experience’. I reflected this through balanced UI layouts and a clear, easy-to-follow visual hierarchy. You can view the individual pages here:
