
Haywire is a fictitious skateboard brand that I created during my first semester in my second year at Loughborough University. The sustainability-focused brief asked us to create a speculative design product using materials from an industrial waste stream.
For my project, I chose to remodel and reconstruct waste steel from the automotive and construction industries into skateboard trucks. The brief encouraged us develop a brand story, brand guidelines, a strong visual identity and product packaging visualisations.




